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Positive Influences

It all starts very early in life, the early influences have changed the world view from Einstein to Hitler. this is a route conceptualized by us for Indian Express.










In Media:



on Campaign India

A Gold @ DMA & Silver @ bigbang

Digital Activation for NetBeans - FunTechQuiz

In the midst of large software market and the competition of tools, we had to push the IT pros & Students in India to download and use this new and powerful tool : NetBeans IDE (an award winning platform used for building applications).
This needed a clean and innovative plan to make them download, hence coined out an 11 week online Quiz that should be played in the software (not on a website) and in the process we (me and my copy partner) also learnt that this shouldn't disturb their regular work pattern, so we targeted their free-time to convey our messages. Heres the 1st part of the creative deck (edms) that met the TG and did the magic.

The Teasers (1&2: pros , 3: Students):
























The Main Campaign: (1-5: Pros & rest students)























































The next challenge was to engage the every one from any organisation to participate, so heres the 2nd slot of the deck:























Also we had to send out few reminders and encouragers (Projecting winners)






DMA Link:
http://www.brandrepublic.asia/DigitalMedia/Awards/2008/awards/b2b.html

Best of Sun Microsystems

Though its a routine churn-out for Sun, heres few sharable:

Code For Freedom -
























Internal sales meet at Goa: