In the midst of large software market and the competition of tools, we had to push the IT pros & Students in India to download and use this new and powerful tool : NetBeans IDE (an award winning platform used for building applications).
This needed a clean and innovative plan to make them download, hence coined out an 11 week online Quiz that should be played in the software (not on a website) and in the process we (me and my copy partner) also learnt that this shouldn't disturb their regular work pattern, so we targeted their free-time to convey our messages. Heres the 1st part of the creative deck (edms) that met the TG and did the magic.
The Teasers (1&2: pros , 3: Students):
The Main Campaign: (1-5: Pros & rest students)
The next challenge was to engage the every one from any organisation to participate, so heres the 2nd slot of the deck:
Also we had to send out few reminders and encouragers (Projecting winners)