Tuesday, October 26, 2010

Thursday, May 27, 2010

Thursday, October 8, 2009

Positive Influences

It all starts very early in life, the early influences have changed the world view from Einstein to Hitler. this is a route conceptualized by us for Indian Express.

In Media:

on Campaign India

Monday, July 27, 2009

A Gold @ DMA & Silver @ bigbang

Digital Activation for NetBeans - FunTechQuiz

In the midst of large software market and the competition of tools, we had to push the IT pros & Students in India to download and use this new and powerful tool : NetBeans IDE (an award winning platform used for building applications).
This needed a clean and innovative plan to make them download, hence coined out an 11 week online Quiz that should be played in the software (not on a website) and in the process we (me and my copy partner) also learnt that this shouldn't disturb their regular work pattern, so we targeted their free-time to convey our messages. Heres the 1st part of the creative deck (edms) that met the TG and did the magic.

The Teasers (1&2: pros , 3: Students):

The Main Campaign: (1-5: Pros & rest students)

The next challenge was to engage the every one from any organisation to participate, so heres the 2nd slot of the deck:

Also we had to send out few reminders and encouragers (Projecting winners)

DMA Link:

Sunday, July 26, 2009

Best of Sun Microsystems

Though its a routine churn-out for Sun, heres few sharable:

Code For Freedom -

Internal sales meet at Goa: